Privacy

Google Tag Manager

We use the Google Tag Manager from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website. The Google Tag Manager itself neither stores cookies nor processes personal data through them. However, it enables additional tags to be triggered that can collect and process personal data.

More information on Google Tag Manager Terms of Use and Privacy Policy.

Web-Analysis

Our website uses functions of the web analysis service Google Analytics, which is provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for data processing and compliance with the applicable data protection laws.

Google Analytics uses cookies to help us analyze how you use this website and thus improve our offer and our website. The information generated by such a cookie about your use of this website (including your IP address and the URLs of the websites accessed and the attributes of the website) are transmitted to and stored by Google on servers. We do not save any of your personal data that is collected in connection with Google Analytics.

Our website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened / anonymized by Google as soon as Google receives your IP address. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.

More information on Google Terms of Use and Privacy Policy.

Google Ads

This website uses the online advertising program Google Ads and its conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for data processing and compliance with the applicable data protection laws.

If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were forwarded to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers. The information that is obtained using the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. Your data may be transmitted to the USA.

More information on Google Terms of Use and Privacy Policy.

Facebook Ads

This website uses the services of the social network Facebook (1 Hacker Way, Menlo Park, CA 94025, USA). This function is used to evaluate our offer and our advertisements for statistical and market research purposes, to optimize our website and future advertising measures, and to present interest-related advertisements to visitors to this website when they visit the social network Facebook.

For this purpose, Facebook pixels were implemented on our website. A direct connection to the Facebook servers is established via Facebook pixels when you visit the website. The Facebook server is informed that you have visited this website and Facebook assigns this information to your personal Facebook user account.
We are not provided with any personal data. At the same time, the data is also stored and processed by Facebook itself, so that Facebook can connect to the respective Facebook user profile. Facebook can use this data for its own advertising purposes, in accordance with the Facebook data usage guidelines. The consent to this lies with Facebook and cannot be influenced by us.

You can find more information on the collection and use of data by Facebook as well as your rights and options for protecting your privacy in the Data protection information from Facebook. 

LinkedIn Ads

This website uses services from LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland).

LinkedIn stores and processes information about your user behavior on our website. This function is used to evaluate our offer and our advertisements for statistical and market research purposes, to optimize our website and future advertising measures.

If you are registered with a LinkedIn service, it is possible for LinkedIn to assign the visit to your account. Even if you are not registered with LinkedIn or have not logged in, there is a possibility that the provider will find out and save your IP address and other identification features. We are not provided with any personal data.

You can find more information on the collection and use of data by LinkedIn as well as your rights and options for protecting your privacy in the Data protection information from LinkedIn.

Retargeting technologies

We use the remarketing or 'similar target groups' function from Google, Facebook and LinkedIn. This function enables us to target you with advertising on the websites by displaying personalized, interest-based advertising for users of the website when you visit other websites. The providers use cookies to carry out the analysis of the use of the website, which is the basis for creating interest-based advertisements.

For this purpose, the provider saves a small file with a sequence of numbers in the browser of the website users. This number is used to record visits to the website as well as anonymized data on the use of the website. There is no storage of personal data of the users of the website. If you subsequently visit another website in the partner network of the respective provider, advertisements may be displayed which, with a high degree of probability, take into account previously accessed product and information areas.

You can find more information on the collection and use of data by the retargeting providers, your rights in this regard and options for protecting your privacy in the data protection notices of the respective providers: Facebook, Google, LinkedIn 

If you do not want to use retargeting technologies in general, you can use the general cookie opt-out function of the network advertising initiative .